Oracle Marketing Cloud Review

Overview

Oracle Marketing Cloud is a SaaS product designed for the requirements of both B2B and B2C marketers. It is an email marketing automation platform ideal for businesses of all sizes. The solution allows you to create target segments and deliver relevant email campaigns to them. It also offers lead scoring as well as sophisticated analytics and reporting functions.

Oracle Marketing Cloud seamlessly integrates with popular sales automation tools like Microsoft Dynamics CRM and Salesforce.com, which permits sales and marketing teams to communicate about pipeline status. The application’s drag-n-drop interface facilitates easy data transformation and normalization. Lastly, the program’s Facebook and Twitter integration provide insight into the impact of social media campaigns.

Benefits

What is Oracle Eloqua?

Oracle Eloqua is part of the Oracle Marketing Cloud suite. Below are its main features and benefits:

Customer Activity Profiles

View a graphical summary of consumer online activity and behavior, and get real-time alerts on your website visitors. Automatically qualify leads, update your CRM, and deliver pre-designed email templates straight from your CRM.

Preference Management

Utilize the email marketing opt-out and bounce manager to make certain your target market receives pertinent content. Leverage the Email Subscription Manager to permit your recipients to choose which email groups they want to subscribe to.

Campaign Implementation

Design and automate content marketing, demand generation, and email marketing campaigns. Create forms, landing pages, and content. Organize lead nurturing programs, up-sell/renewal campaigns, and webinars. Implement integrated multi-channel initiatives across banner ads, direct mail, email, social, and more.

Social Media Monitoring

Utilize the social media listening features to track brand mentions on earned and owned media. Measure consumer sentiment with information on customer service requests, product likes/dislikes, and buyer intent.

Customer Segmentation

Group consumers by requests, locations, preferences, and other important criteria. Produce individualized communication for specific segments and deliver them on their preferred channel.

Product Features

Pricing

According to a review website, Oracle Marketing Cloud pricing begins at $2000/month/user for 10 users. Contact Oracle directly for more pricing details.