Optimove Review

Overview

Optimove is a leading customer marketing cloud that helps more than 300 brands drive their customer marketing operations. The platform combines the art of marketing with the science of data to deliver multi-channel, real-time, personalized customer marketing campaigns. Its effective technologies empower marketers to improve customer engagement and loyalty, and boost lifetime value.

Optimove is utilized by retention experts and customer marketers at over 300 customer-centric companies. With Optimove, marketers get a deep understanding of their consumers’ behavior which helps them deliver automated and relevant communication campaigns to engage all customers. In addition, marketers utilize the software to automate and manage their cross-channel consumer marketing plans.

Benefits

Email Personalization

With Optimove, you can customize email to boost conversion rates by sending mails to targeted groups with specific needs. The system provides email marketers the ability to deliver personalized experiences via healthy, customer-focused, and insight-driven email communication.

Cluster Analysis

Utilizing RFM (Recency, Frequency, Monetary), Optimove’s algorithm can discern customer patterns and personas. B2C businesses and retailers can apply this kind of data mining to execute effective customer segmentation.

Predictive Analysis

Optimove classifies customers into target groups or personas. This enables email marketers to spot like-minded consumers and make forecasts based on their behavior. Predictive analysis helps to prioritize the accounts to pursue, define lead scores, and create marketing campaigns.

Retention Marketing

Optimove empowers marketers to understand and forecast customer evolution. This gives them the power to boost customer retention by engaging consumers effectively, influencing buying behavior, and enhancing customer lifetime value.

Customer Lifetime Value (CLV)

Optimove calculates and judges customer segments, micro segments, and personas. Then, it predicts the financial effect of CLV increases. Businesses can know CLV which helps them calculate the worth of a customer and the amount they need to spend to acquire more customers or keep existing ones.

Testing

Testing is an effective way to improve email marketing campaigns. Optimove facilitates split testing by grouping consumers into A, B, and C sets. This helps to highlight variables across tested campaigns, which assists to differentiate under-performing campaigns from those that deliver high conversion rates.

Product Features

Pricing

Optimove offers a monthly subscription model and typical pricing is a few thousand dollars per month. Pricing tiers are based on the number of customers in each database and the number of consumer networks you operate.