Optimizely Review

Overview

Optimizely is a website optimization solution that facilitates multivariate, multipage, and A/B testing with features to track sign-ups, clicks, engagement, conversions, and more. You can use the A/B testing functionalities to test alterations to a webpage versus its existing design to learn which is more effective with visitors in improving revenue, leads, downloads, registrations, user-generated content, and donations.

Optimizely empowers you to test two versions of a web page to understand which one is more effective in meeting business goals. You can run versions A and B simultaneously and direct visitors to separate versions of the same page to learn which one is more impactful and continue deploying it.

Benefits

Improve Your Marketing Strategy

Optimizely assists you to maximize the impact of your marketing strategy. You can use its analytics tools to track visitor experience on your website. This helps you understand what’s working and what’s not on your site. You can use the insights to boost on-site time, attract more traffic, decrease the bounce rate, and more. Plus, you can build closer relations with your consumers and deliver memorable service to them.

Helps to Arrange Webinars

Optimizely can assist you to organize webinars for your consumers. You can use this strategy to stay a step ahead of the competition and add a personal touch to your marketing efforts.  

Provide a Personalized Layout

Consumers are tech-savvy these days and desire to have an individualized layout of their own. With Optimizely, you can deliver this feature to them and thus encourage longer commitments from them. Plus, you can address the needs of different types of audiences such as PC users, mobile users, and others.

Testing Kit for New Users

New users of the software can use a testing kit to familiarize themselves with the different specifications and features. The vendor offers suitable pricing packages for the needs of businesses of various sizes and you can select a suitable plan for your firm’s specific requirements.

Product Features

Pricing

Optimizely Web 

Essentials Plan

• A/B testing
• Visual editor
• Multi-page experimentation
• Platform security and compliance
• Analytics integrations
• Stats Engine
• Support for Dynamic Websites

Business Plan

All Essentials Plan features, plus:

• Mutually exclusive experiments
• Multivariate testing
• Advanced targeting options
• Additional roles and permissions
• Extensions
• Program Management

Enterprise Plan

All Business Plan features, plus:

• Personalization campaigns
• Behavioral targeting
• Product and content recommendations
• Third-party audiences
• Stats Accelerator
• Advanced Program Management

Optimizely Full Stack 

Essentials Plan

• 1 project
• 10 open-source SDKs
• Support for Mobile, Full Stack, and cross-channel experiments
• Feature management, including flags and rollouts
• Environments
• Stats Engine
• Platform security and compliance

Business Plan

All Essentials Plan features, plus:

• Additional projects
• Feature variables
• Mutually exclusive experiments
• Additional roles and permissions
• Data export
• REST API access
• Program Management

Enterprise Plan

All Business Plan features, plus:

• Stats Accelerator
• Advanced Program Management

Optimizely Web + Optimizely Full Stack 

• Get both solutions in one robust platform