Understand what matters most to your customers with Optimal Workshop – the user research platform that enables you to create user experiences like no other. The Optimal Workshop research platform offers 5 quantitative and qualitative tools to support your user research journey from beginning to end. help user experience designers, information architects, and user researchers, in 106 countries, and from some of the biggest organizations around the world, design ways to make the world a little easier to navigate and enjoy. tools continue to grow worldwide with users able to create studies in over 80 different languages.