"High-quality traffic is the building block of successful digital marketing. Fraudulent parties like bots will always exist, and it takes the proactive work of both buyers and sellers to eliminate them from our ecosystem. Having a partner like OpenX makes this task easier because they share this common goal and …

"OpenX's traffic quality assurance program looks at all aspects of the inventory, and by extension, the audience behind each impression, before letting it into the exchange. That goes a long way in helping us meet our performance goals on behalf of clients."