"THE SCOPE OF OUR PROJECT REQUIRED CAREFUL NAVIGATION TO SATISFY A NUMBER OF STAKEHOLDERS, WHILE NEEDING A RESULT THAT HAD TO APPEAL TO A BROAD VARIETY OF POTENTIAL CUSTOMERS. OPEN WATER DEVELOPED A STRATEGY THAT GAVE US TREMENDOUS INSIGHT INTO OUR CLIENT BASE AND ALLOWED US TO MAKE DECISIONS WITH CONFIDENCE. GETTING THE VISUAL IDENTITY OPTIONS IN FRONT OF POTENTIAL CUSTOMERS IN FOCUS GROUPS ALLOWED US TO FINE-TUNE OUR BRAND INTO A HIGHLY CREATIVE IDENTITY THAT ENHANCES THE EXPERIENCE WE AIM TO GIVE AT THE YARROW."