"We want to get to know our audience on a personal level to better understand what they like, their interests and their curiosities. This supports our goal of delivering relevant content at the right time in the right channel. From our vantage point, personalization is key to extending engagement year-round through relevant content."
“We know consumers want these personalized experiences. They expect from brands that content is applicable to them when they want it. We have the opportunity to delight them with new and different ideas that they may not have thought of or that Toll House can deliver on.”
Contently is a technology company that helps brands create great content at scale. Contently provides enterprise companies with smart technology, content marketing expertise, and vetted creative talent – journalists, photographers, designers, videographers, and all things in-between. Contently is a software business built by content creators, and both its products and philosophy reflect this—which is why it is named one of the best content marketing brands in the world as their clients. Contently was recently named one of Inc. Magazine’s 100 fastest-growing private companies, and received an ASJA award for investigative reporting.
Upland Kapost’s Marketing Content Engine provides a proven framework for planning, executing, distributing and optimizing the critical content that drives all of marketing. Employing easy-to-use calendaring, collaboration tools, workflows, analytics and the most robust set of integrations, Kapost standardizes and simplifies the management of your B2B content lifecycle – from generating ideas to publishing finalized assets. Kapost provides the tools you need to get the right marketing content done while measuring the impact of every asset, so you don’t waste resources but move buyers forward.
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