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  • “The currency of B2B influencer marketing is always the same: credibility.”

  • "B2B influencer marketing is often overshadowed by its flashier sibling B2C influencer marketing. This is to overlook the vital marketing channel. The Onalytica session: 'how to create an influencer marketing plan to deliver results in 3 months' struck a clever balance of theory married with workshop activities. It immediately embedded …

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