Onalytica Testimonials

“Thomson Reuters’ focus on ‘influencer marketing’ as an integral part of our global social media strategy shines a spotlight on the movers, shakers and opinion leaders of our clients’ & partners’ industries/markets. Success for us is seeing success for them – the group of influencers we have officially recognized. We are working very hard for these individuals and businesses to understand the value that Thomson Reuters bring to the industry and community by partnering and collaborating with them via online, off-line and event activations. We use various metrics – all of which are automated through Onalytica’s IRM.”

“Buying an influencer’s reach can sometimes be more expensive than the equivalent advertising reach, but judging influencer costs on that metric alone ignores many other benefits.”