"For a business like Pomelo, there are certain times of the year where there are “peak sale periods”. It's really important that there are no interruptions on the checkout page. It’s one of the most sensitive stages in the entire purchase journey because a lot of conversions fail at the …

"Trust isn’t given - it has to be earned. We have returning customers, part of it is because of the great experience from the previous times shopping with us. When the first and second purchases run smoothly and we are able to deliver everything as promised, we earn customers’ trust."