Avec// is a New York based multi-disciplinary design studio full of designers designing.
Boondoggle believe in creativity. Because ideas give them and their clients the edge. They believe in being for people. Because it makes their ideas relevant. And meaningful. They believe in technology. Because that is how ideas come to life. They believe in collaboration. Because they are made up of many. And diversity makes ideas better. Artists. Coders. Geeks. Poets. Engineers and strategists. What-if people. Can-do people. To make ideas that people care about.
Re-naming expertise is an important part of their agency. But not everything. Here, client companies also get named, brand identities are created or revitalized, creativity (anchored by strategy) is applied to increase brand value. Among the tactical skill sets provided to support the brand strategy are advertising, video, design, web development, taxonomy, SEO, and many forms of three-screen development.