Omeda provides a full range of integrated database marketing services, combining information from multiple data streams into one cohesive, interactive database. Through their suite of SaaS (Software-as-a-Service) applications, they enable each of their clients to integrate all of the data touchpoints they have with each of their customers -- product sales, e-newsletters, website interaction, trade shows, events, and any other information -- into a master database featuring "one view of the customer". Their clients use their databases to enhance their sales, marketing, strategic planning, new product development and list rental efforts. These comprehensive services are provided while ensuring maximum data security and marketability.
"Embracing the Omeda single technology platform has enabled us to focus our attention on the strategic value of our database. Our data is more than just audience. It is about how we get to know our users better because our data is behavior, contextual, trending, pathing, and fully understanding the sources of where the data is derived from. Our number of audience members connected to valuable behavior information has grown by 50%. This enables us to create new products and services such as multi-stage AudienceBased-Marketing, and content and influencer products. In addition to streamlining the technology stack, we have been able to focus our efforts on systematic and centralized data processing. This has been extremely advantageous during our aggressive acquisition process and growth of our face-to-face events, which are now switching over to virtual and hybrid events with COVID19. The single technology platform – which contains audience, email, and customer journey programs – provides visibility into critical components of our business. The platform identifies communication cadence which dove tails into governance, both essential for us as volume and customer touch points increase. "
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