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Omeda provides a full range of integrated database marketing services, combining information from multiple data streams into one cohesive, interactive database. Through their suite of SaaS (Software-as-a-Service) applications, they enable each of their clients to integrate all of the data touchpoints they have with each of their customers -- product sales, e-newsletters, website interaction, trade shows, events, and any other information -- into a master database featuring "one view of the customer". Their clients use their databases to enhance their sales, marketing, strategic planning, new product development and list rental efforts. These comprehensive services are provided while ensuring maximum data security and marketability.
“This is hard to do, but look at your top performers and look at how many emails they’re getting and look at how we’re using them and abusing them.”
"Embracing the Omeda single technology platform has enabled us to focus our attention on the strategic value of our database. Our data is more than just audience. It is about …
“Subscriber retention and the health of our email list are paramount for the success of our newsletters—so finding ways to reduce churn and re-engage subscribers is key. Creating Odyssey voyages …
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