“The social fundraising market is rapidly evolving with millennials beginning to have a substantial impact on volunteerism and charitable contributions. As millennial buying power and time commitments increase, our customers want to make sure that they move away from traditional phone banks and direct mail campaigns to social media style …

“We were modeling CauseSquare on social media platforms that engage millennials - but that meant the application would generate a tremendous number of transactions every day - and could grow exponentially as our user base increases."