Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
TrendKite is dedicated to helping PR professionals and agency teams build a timely, highly accurate picture of their brands’ media coverage with ease. TrendKite's advanced analytics, beautiful reporting and sophisticated share of voice analysis help clients achieve, validate and communicate success. TrendKite help brands and agencies, particularly those with a Business-to-Business focus, solve problems related to PR analytics and reporting by providing them with better insight into industry trends, press activity, and market opportunities. TrendKite's solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.