NPAW —Nice People At Work— is the video analytics company helping major online media services make smarter data-driven decisions to grow. A global leader in its space, NPAW has a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue.
"Over the years, YOUBORA’s actionable insights have spread to other departments outside technical ones, making our business teams more agile and responsive to market demands. A solution as powerful as YOUBORA guarantees us staying competitive and ahead of other players in the industry while delivering outstanding soccer experiences."




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