"Thanks to Newzoo, we were able to size the potential for our HyperX brand amongst consumers and esports enthusiasts in particular. We used their data and trend insights to spot growth opportunities which ultimately contributed to the popularity of our brand and accelerated growth in product sales today."

"Esports is still an underdog and an uncharted industry. Newzoo has been a tremendous help in creating valuable data about our industry and in making it more transparent and understandable for outsiders. Peter and his team have been fantastic to work with and have created incredible value for our sport."