"For a brand that has been around 10 years in the nascent industry of esports, getting the required data and insight to back up what we know to be happening, was always extremely difficult. For years we’ve known this movement to be large scale and predominantly underground, but finally with …

"Thanks to Newzoo, we were able to size the potential for our HyperX brand amongst consumers and esports enthusiasts in particular. We used their data and trend insights to spot growth opportunities which ultimately contributed to the popularity of our brand and accelerated growth in product sales today."