"For a brand that has been around 10 years in the nascent industry of esports, getting the required data and insight to back up what we know to be happening, was always extremely difficult. For years we’ve known this movement to be large scale and predominantly underground, but finally with the emergence of Newzoo and others, we’re starting to get a clearer picture of how big this really is. This in turn is enabling eSports to finally break into the mainstream, with greater interest from larger brands, companies and the media."
"Newzoo’s analysis provides a greater understanding of key trends within the industry and how best we can apply that insight for a competitive advantage within our product portfolio."