Newzoo is the leading global provider of games and esports analytics. They help some of the world’s largest entertainment, technology, and media brands to target their audience, track competitors, spot opportunities, and make strategic and financial decisions.
"Thanks to Newzoo, we were able to size the potential for our HyperX brand amongst consumers and esports enthusiasts in particular. We used their data and trend insights to spot growth opportunities which ultimately contributed to the popularity of our brand and accelerated growth in product sales today."
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