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    NL Softworks was founded in 2015 by Edward Novak while pursuing his undergraduate studies. From early on Edward had a passion for software, aspiring to lead his own company. He saw many local businesses whose digital presence could benefit greatly from his insights. After spending time in the software industry, his drive to make a difference for a business around him only grew. Eagerly he started his agency, as demand increased Edward Partnered with Ryan and Colby to further build out his vision. NL Softworks was founded on the idea that growing businesses need a true partner they can rely on.

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    NiceDay is a creative marketing studio based in Charlotte, NC building relationships between humans and brands through strategy, design and execution. From early-stage startups to growth-focused mature businesses, NiceDay create work that allows NiceDay partners to accomplish their goals and connect more deeply with their audience. NiceDay don't take ourselves too seriously, just the work NiceDay do: branding, design, content creation, and social media.

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    I always say “aim for the unimaginable and achieve the unthinkable”. Which often results in baffled yet intrigued faces, because it sounds risky. And ideas are just theories, so why invest in theoretical uncertainty? The thing is, everything is theory until it isn’t. Risk is only dangerous when it’s not grounded in experience, investigation, Design Thinking and good ol’ fashioned gut-feeling. So I say know your customer, know your competition and become those magical values which makes you special. Originally from Wales (that little country often mistaken as England or a reference to sea mammals) where I’ve worked with a range of businesses and industries, from start-ups to multi-national corporations. I’ve always been a highly strategic creative, where branding experiences provide real tangible value and return on investment. Executed through emotive and resonant creative visuals.

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