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Design By Country gets richer results when both agency and clients can bring to bear their own taste, gut, intuition and passion. This is why we work closely and fluidly with our client partners and don’t rely on rigid models or processes. We never forget who will be consuming, touching and connecting with our brands, always ensuring that insight and an understanding of customer behavior sits at the heart of our work.
UWG was founded in 1969, making them the longest-standing multicultural agency in the country. At UWG, they think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is their proprietary tool which allows them to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which their campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity. It's about all of your heritage as well as your cultural influences, which are woven together to create the soul of what makes you.
ZOO Media Group is headquartered in London, Ontario and services a growing client base that spans North America from Vancouver to Halifax and Dallas to Miami. In today’s dog-eat-dog business environment, marketing budgets are more rigid and expectations are higher than ever. Fear not, ZOO Media Group can help. ZOO Media Group can provide you with a top notch marketing department. No need to hire a full-time marketer and invest time and money in training and benefits. ZOO Media Group will supply the expertise and know-how to serve as your one-stop marketing solution.
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