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Gastronomic Agency is a boutique social media advertising agency, focussed on the hospitality and food and drink sector help restaurants, food and drink brands communicate their message and find new clients through paid social media advertising background is as food entrepreneurs and restauranteurs, so truly understand the need for businesses’ revenue to be supported on multiple marketing columns help food companies find their perfect customer, and start meaningful conversations with them.
The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.