“The enormous care, personalisation, and thought that normally goes into great marketing is even more critical with the advent of GenAI than when sales and marketing decisions were wholly manual. What we need is smart inputs, solid data, thoughtful guardrails, and hundreds of iterations before agents are considered ’field-ready’.“

“Robotic Processing Automation presents an opportunity for insurers to digitise their processes further and enhance customer experience through faster turnaround times. NCS’ deep experience in implementing RPA has enabled us to roll out the initiative within a very short timeframe. We are seeing increased agility in our processes now that …