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Founded in 2010 by veteran entrepreneurs from data warehousing and performance marketing, Nanigans is regarded as one of the most innovative companies in advertising technology today. By building scalable software that meets the specific in-house marketing needs of the world’s largest performance advertisers, Nanigans has earned a reputation for developing cutting-edge solutions to complex user acquisition and remarketing challenges. The company is disrupting the traditional agency and ad network model of media buying and is enabling new levels of efficiency and success in the process.
“Wayfair teams have been long-time users of Nanigans ad automation software to manage our large, complex social and mobile ad campaigns and quantify how these efforts drive growth for our …
“We’re gaining a higher lifetime value via Facebook than we are from anywhere else. Right now, Facebook is our most effective marketing channel. Facebook Custom Audiences helped increase customer loyalty …
"By using Nanigans in combination with our own in-house market knowledge, we were able to set up comprehensive tests across age groups that would dynamically optimize towards our KPIs, but …
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