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Founded in 2010 by veteran entrepreneurs from data warehousing and performance marketing, Nanigans is regarded as one of the most innovative companies in advertising technology today. By building scalable software that meets the specific in-house marketing needs of the world’s largest performance advertisers, Nanigans has earned a reputation for developing cutting-edge solutions to complex user acquisition and remarketing challenges. The company is disrupting the traditional agency and ad network model of media buying and is enabling new levels of efficiency and success in the process.
“We found Twitter’s Tailored Audience targeting very useful, especially the App Store category, which allowed us to aim our campaign at people who have installed similar Travel and Lifestyle apps …
"Nanigans software allows us to scale our spend efficiently on Facebook, while optimizing campaigns to attract new customers with high lifetime value has steadily increased our ROI."
"Nanigans sophisticated Facebook ad creation technology along with its robust bid management tool allowed us to seamlessly scale our Facebook initiatives while maintaining stability and cost efficiency."
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