“We wanted to understand and solve for why someone would come in, sign up, connect their data source, and then just stop and turn off the product.”
“There’s a huge opportunity for the sales and marketing teams to collaborate and identify prospects in pain, not just personas who usually buy. But, to do so, you can’t give your sales team ZoomInfo and hope that they will figure it out. Contact and industry data are not nearly enough to decode patterns of pain in your prospects.”