Overview

mParticle is a customer data platform (CDP) that empowers you to orchestrate and integrate your full growth stack to win at important points in the consumer journey. The company focuses on building and delivering preeminent mobile data solutions, and will work closely with you to help you make effective use of their software solutions.

mParticle’s CDP integrates all your data and coordinates it across systems, partners, and channels to enhance your opportunities to impress. The CDP offers an efficient and fast way to keep your consumer data synchronized everywhere. It empowers your marketing, customer support, and analytics teams to independently execute on their KPIs, while holistically understanding the consumer.

Benefits

CDP for the Connected Era

You can unify your consumer data and link it everywhere to enhance analytics, marketing performance, and the customer experience.

Collect Data from All Sources

Aggregate data from connected devices, the web, mobile apps, backend systems, and cloud services via SDK connectors and prebuilt APIs.

Transform Data

Systematically tag, standardize, dedupe, and cleanse data. Map attributes and events from different sources to one schema.

Enrich Data

Append modeled scores and derived values to consumer records. Enhance data with added insights and context from cross-device, location, and behavioral data providers.

Unify Data

Link consumer profiles across systems, devices, and channels into a single view. Visualize them in the CDP or through query from external platforms.

Segment Data

Develop audience lists and synchronize them across external solutions. Coordinate omni-channel marketing campaigns and customer experiences.

Connect Data

Connect to over 175 leading data warehousing, analytics, and marketing solutions. Control, throttle, filter, and track info outputs at a granular level.

Governance and Security

The vendor utilizes robust security measures such as live monitoring, governance controls, and encryption to protect privacy rights and customer data.

Product Features

Pricing

mParticle pricing information is not publicly available. Contact the vendor for the latest pricing details.