"I would encourage other growth marketers who are just starting today to think about what's actually going to be able to pull data quickly and enable you to iterate nimbly."

“We're able to redefine success in a lot of additional ways that we weren't able to do before when we were just looking at sales numbers.”

"Mozart Data is our permanent data mart that we’re going to be using for reporting, and it’s going to give us the agility to do migrations in a way we wouldn’t have if we were connecting directly to these different platforms or sources.”

"We were unable to answer questions that required data from different places. The alternative [to a modern data stack] would be writing these runtime queries in our BI tool, which is expensive, and also messy to do, because they’re hard to build upon."

“Once you build the infrastructure, you can create a self-serve data culture by educating teams on how to ask a good question and answer it themselves. It’s critical to not just rely on the data team to do the work.”