"We are always on the look-out for innovative start-ups and interesting digital marketing ideas. MorphL is one of those partners that combine the two in a very effective way. As they are involved in AI and optimization models, we are happy to collaborate with them. Working with MorphL is right for us because they do a good job at reducing complexity and actually making it easy to integrate AI-based applications into our workflow. We've already started running campaigns for reducing shopping cart abandonment. I feel confident that this increased accuracy in identifying and satisfying customer needs will consolidate our approach and make us a better choice for our users."