"MoreVisibility’s work isn’t just about optimizing your site or your campaigns. The most interesting part about it, is that it’s also about words and perceptions. The program forces you to delve in and think about how your potential clients would articulate their needs in online searches and adjusting the site and campaigns to match those words and perceptions. It’s not just technology and math and algorithms and mechanics, it’s also about semantics and pre-thinking your client. It’s like exercise. MoreVisibility motivates us like a trainer to keep us ahead of the curve by challenging us to think like our clients and keep adapting and growing."