“We are very fortunate to have Creative Media Alliance as our partners as we celebrated the great memories that Rays has shared with the people of the Pacific Northwest over the last 43 years. The CMA team worked very hard to ensure that our promotion was targeted, tracked, and positioned correctly so that we would maximize our impressions. As an operator, foot traffic and increased sales are the true judge of any promotion. I am proud to state that we greatly exceeded both our fiscal plan and running 5 year averages for the duration of the #MyRays program and moving forward.”