“To help new students manage the transition challenges they face, we employ a variety of tools. Like most, we host an annual orientation program and have ongoing touch-points throughout the first year experience. What we found was that students are not very responsive to or engaged with email. They’re almost …

“We have sent over 100,000 text messages this past year. That was definitely not our admission counselors having to do that work, texting on their phones, it was truly the work of Cadence and our CRM being integrated in a way that allows our staff to use the responses that …