"To survive, every dairy farm has to get better at everything they do. To become more efficient, we have to reduce costs and we have to increase production. The Monarch Tractor is the tool that’s going to improve the profitability of every dairy farm in a big way."

"Farming used to be really enjoyable and fun, and it’s become difficult. Consumers are changing. We’ve never had fires like this. We’ve never had droughts like this. With the challenges we’re faced with in farming now, we all have to adapt what we do because it’s not business as usual …