Moloco Testimonials

“We used to distribute advertisements mainly through so-called mega media (Google, Meta), but we felt there was a limit to the effectiveness in reaching new customers. We were looking for media channels that could efficiently deliver new customers. Also, with so many destinations, I feel the creative has longevity. The operating costs, including creative production and manuscript submission, are low. That it achieves excellent performance is also a high point.”

“Programmatic DSP inventory can be highly successful, but make sure you have strong fundamentals first. If you don’t have a solid understanding of your target audience, it's hard to expect a programmatic partner to solve that problem for you. Every DSP is a little bit different. It’s a good idea to test more DSPs than less, to find the best partners to layer together in your UA mix."