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"We really see two trends driving everything. One, unbundling and re-bundling of services, with very differentiated offerings which gradually incorporate traditional banking offerings. Second, banking as a service. Everything is an API away meaning fintechs can go to market faster."
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"Our wallet app Future Pay utilized by multiple brands under Future Group drives everyday deals and discounts using multiple channels on our app. However, the app was not able to capture all the user data required to drive more conversions. So we decided to utilize MoEngage Funnel Analytics to understand …
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"User Paths has enabled us to validate our strategy for improving the app experience. It has also helped us fine-tune the attribution for purchases by understanding the different paths that lead to a purchase."
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"Our partnership with MoEngage started very early and since then we have been utilizing MoEngage as part of our daily routine. We mainly use MoEngage for push notifications and flows (customer journey orchestration)."
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"With MoEngage, we were able to see how the customer data is built up, the kind of segmentation and propensity models can be extracted. The other thing we looked at was the personalization capability of the platform."
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"We evaluate a platform based on a couple of criteria. The technology provided, the presence of local support, the previous experience, and also, at a certain level, the cost. MoEngage checked all the boxes for us in that aspect."
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"Our app is the central touchpoint between us and our customers. So we wanted a platform that could help us scale engagement seamlessly on the app. MoEngage helped us send out highly relevant, API-triggered push notifications to our customers, which uplifted our conversion by over 20%!"
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"Previously, we just had manual pushes that were sent to customers the day after they abandoned the carts. With MoEngage, we now send out those nudges in real-time. This has helped us increase our cart abandonment conversions by over 20%, which initially used to be not even 10%."
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"By digitizing the whole onboarding process, MoEngage has helped us reduce our cost of acquisition, automated the whole process of engagement, reduce tech dependency on the team and also enables us to provide a stimulating experience to the customers."
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"This migration (to MoEngage from another engagement platform) happened right before the biggest yearly sale for us, The Grand Lingerie Festival. So the stakes were high. But kudos to the MoEngage team; the transition was smooth as can be, and the Customer Success team stepped in and supported us throughout …
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"Using MoEngage features like Best Time to Send, Most Preferred Channel, and Intelligent Path Optimizer, we were able to see a 12% increase in email open rates along with a 20% uplift in conversions."
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"The ease of use of the MoEngage platform has helped Growth and Marketing teams at EasyCredit (by IndusInd Bank), cut down the time involved in setting up campaigns from idea to concept to execution from approximately 14 days to as low as 15 minutes. Therefore increasing operational efficiency!"
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"In the absence of personalization, our mass campaigns would gather a CTR of 0.5-0.7%. With MoEngage, we noticed a 3X jump in CTR with a positive impact on MAUs, sessions, and revenue. What makes MoEngage stand out is the service provided, i.e. real-time response, and how they cater to all …
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"With MoEngage Analytics, we’ve been able to identify and act upon the drop-offs in the customer journey. Using the intelligence that MoEngage offers, we’ve been able to touch base with customers at the right time, using the right channel, thus improving our loan application rates from 48% to 56% in …
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"Before MoEngage, Delta Exchange was simply sending out generic, blanket communications. There was a need for a “communication enabler” platform that could add personalization to the mix and help give a 360-degree, unified view of the customer segments & that's where MoEngage helped bridge the gap."