“It was all about making sure we had the right communication going to the right people so they could access the right information, We looked at other companies to do the same thing, but we found that RJ Health was rare and special in the fact that it is credible …

“Without the analogs, we could have easily drawn inferences and conclusions that weren’t necessarily supported by the data, MMIT helped us understand how the market might evolve in a future state, which gave us the insights we needed to inform our business planning cycle.”