“Cytec’s new brand identity captures our firm’s core values and future strategic vision. Our design partner, Minx Creative, not only helped to create a multi-level identity, they unified our branding, helped us to understand our communication strengths (and weaknesses) and simplified application. We have received dedicated and focused support throughout the process with every step guided by their clear direction and lead. We are extremely proud of the end results and thank the team at Minx for this incredible work.”