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Michaletz Zwief Case Studies

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    4.7 / 5.0
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    New Initiatives Marketing is specialize in the implementation and execution of marketing strategy. They help clients who have their branding and their strategy complete; who believe in the power of marketing and know it can help them grow their business – they’re just not sure how or when or which of the marketing activities to choose to fulfill their business goals. It is at this point they come to them for help. These companies are not alone in this struggle. The execution of strategy is one of the most common challenge businesses of all sizes face. They help with the efficient implementation and execution of their marketing strategy. They make it happen. Clients use their services to plan out their marketing activities, to implement new marketing processes and to manage ongoing marketing programs. Call them in to get it done.

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    Rarity Health is an independently owned healthcare communications agency that specializes in launching and marketing rare disease medicines to both healthcare professionals and patients/caregivers. With more than 30 years of success in the rare disease space, Rarity Health has a deep knowledge of the complexities of launching rare disease medicines. They leverage deep market insights, strategy, and science with dynamic creative execution and innovative digital tactics to serve their clients in the biotech, and pharmaceutical industries. Rarity employs a patient-centric model providing inherent buy-in from the community to ensure rare launches that exceed expectations. From pre-launch to launch and re-launch, it’s rare well done.

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    SmithGifford create strategies and insight. The ads, tweets, stunts, banners, gigantic straws and microsites are just the fun part. Because a great idea doesn’t need a TV spot. Or a print ad or a banner or a microsite or a facebook page. It needs the right mix of them all. And they all need to deliver the same message because it’s all going to the same place – the consumer’s head. That’s why they don’t have a formula, or a business model that is based on media spend. Every client needs a different mix and they’re comfortable working across all media equally.

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