MetrixLab Testimonials

“The latest data shows the SunButter brand sales up 19.2% versus the overall category decline of -1.3% over the same period. The brand positioning, packaging refresh, validation, creative campaign and strategic media buying have helped drive growth in a category struggling to show growth over previous year’s sales. A huge thanks to our partners and our internal teams who worked together to make this a success story.”

“You have to think of it as a cook who gets all kinds of ingredients for a successful dinner thanks to AI, but he or she still has to give it the finishing touch.”