Meltwater
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- Windows
- Android
- iPhone/iPad
- Mac
- Web-based
- < 50 Small Businesses
- < 250 Medium Businesses
- 250+ Large Businesses
Overview
Meltwater is a web-based platform that offers social listening and media intelligence solutions to companies. It presents real-time business insights that enable you to make educated decisions. This system assists corporations to manage, measure, and enhance their reputation in today’s connected world.
Meltwater proffers PR measurement features that you can use to quantify your PR influence. Its social media analytics tools present a clear picture of your customer and brand sentiments. You can use the software’s media contact database to connect with top media influencers such as journalists, bloggers, and others. Utilize a shared dashboard to produce presentations for stakeholders and to share insights with your firm’s internal work groups. Plus, you can track your competitors’ activities by monitoring their high-ranking keywords, trends, themes, and more in real time.
Benefits
Real-time Tracking
Meltwater facilitates real-time tracking to allow you to monitor your competition, branding, and other market-related news. You can filter the covered data according to your location, media exposure, and brand sentiment. Further, you will get only relevant and important news in the form of a daily digest. The software collects all your social search in a central location for easy access.
Brand Reception
You can effortlessly build dashboards to measure the effectiveness of your marketing strategies. The brand reception functionality permits you to view the location of accessible audiences, track ROI level and media coverage, and look at the performance comparison info of your competition.
User-friendly Functionality
Meltwater deploys sophisticated Boolean queries and a simple drag-n-drop method to allow you to search and discover current events, competitors, customers, prospects, influences, market-related topics and themes, executive mentions, and more. In addition, you can get single-click visibility on content and articles that influence coverage spikes.
Engage Your Influencers
With Meltwater, you can engage closely with potential influencers and connect with them via distributed or social releases. The platform automates communication chains and presents a unified inbox to help you establish a presence on social sites, track your team-mates’ activity, and assess business efficiency.
Product Features
- Competitor comparison
- Consolidated search
- Coverage by location
- Gauge sentiment
- Influencer search
- Media exposure measurement
- One-click visibility
- Post scheduling
- Trending themes
- Unified inbox
Pricing
Meltwater provides pricing plans and service for your company’s specific needs. Fill up the contact form on the product website and give the vendor some basic details about your firm, and they will contact you with relevant information.
