“It’s easy to build a model but really hard to understand how to build a model that will drive value. Architects are tempted to go down every rabbit hole and note every interesting element in a relationship. But somebody who will give guidance on how other people have done it …

"We’ve been able to support the business in the development of new projects, like the launch of new products in particular, through a representation of the whole pipeline by highlighting only the processes involved. This allows us to provide a complete picture of the end-to-end process and all the connections …