“Over a year ago we invited MBLM to create a brand value proposition to reflect our vision towards the future after our first 20 years of operations in Mexico and Latin America. As a result, MBLM’s strategy is helping us to further align the cultures of our brands, delivering a compelling story of success, synergy, good citizenship and value, which will be instrumental to connect emotionally with our current and potential customers. I am sure that this will be an important element in our Corporate Strategic Plan to extend our customer base and leverage our company towards more competitive grounds, with a unique voice, goals and values.”