"I have been fascinated by qualitative research as it makes us reconsider reality from a new perspective. For such reconsideration, it is essential to read data from various viewpoints and write your ideas in notes and memos, continuing to renew your perspective. I have found MAXQDA to be an excellent tool for readily recording and organizing ideas that come up with at various stages of research. More than that, however, I feel the potential of MAXQDA is to promote dialogue within the researcher and facilitate new discoveries."