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Matcha is developing an AI-powered personal shopper that simplifies the customer journey across eight product categories, including wine, coffee, cheese, personal care, and more , through personalised recommendations. Matcha also provides an e-retail media service that allows brands to promote the right products at the right time. And to help them build great shopper-led strategies, Matcha offers access to pre-analysed, proactive data.
"It's an innovative solution, and since we don't control the data, this project was a real gamble. We needed a trusted partner to lean on. Matcha's expertise in wine was …
"In physical stores and on our website, we see customers who tend to wander in the aisles because they don't know what to choose based on their taste, the occasion, …
"I find it interesting and relevant that Matcha chooses partners who leverage their expertise to create tools that truly meet the needs of their clients and their clients' consumers."
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