“We carried out a robust analysis of data suppliers and Marketscan came out clearly on top. The data they provided generated the lowest percentage of returned mail from mailings sent during the trial activity. This is an important key performance indicator for us as the cost implications can be significant. Marketscan’s speed of response is brilliant and they are very good at liaising directly with our franchise network. Our Marketscan account manager, Simon Deakin, is a really nice person to do business with. Simon has gone the extra mile to attend company meetings and provide support.”