Marchex Review

Overview

Marchex call tracking software helps enterprises to block unwanted calls, obtain sophisticated conversation analytics, and attribute phone calls to the correct media channel. The platform connects important touch points in the consumer journey to provide a 360-degree overview of marketing impact. Agencies and brands can leverage Marchex’s solutions to boost business performance.

Marchex’s Search Analytics feature offers real-time keyword attribution for each telephone call from mobile search. The Marchex Call Marketplace is an analytics-powered mobile advertising platform that provides inbound phone calls of high quality. With this application, companies can understand who called and the reason behind the call, and utilize the information to convert more callers into buyers.

Benefits

Benefits for Sales and Marketing Teams

Despite the proliferation of business communication channels, the phone still remains the most important conversion tool. Marchex call analytics software aids sales and marketing professionals to eliminate guesswork and link online-to-offline info to learn what makes a consumer to convert. They can leverage advanced search analytics, speech analytics, and other tools to fully capitalize on their company’s call data.

Availability

The vendor has deployed data centers in diverse geographic locations with integrations with top carriers to ensure vital system redundancy.

Scalability

Marchex’s scalable architecture harnesses flexible computing capacity to help enterprises meet the needs of variable call volume and fast growth.

Round-the-Clock Monitoring

Marchex’s systems operations staff perform 24/7/365 monitoring of core services and carrier integrations.

Fraud Prevention

The software’s Clean Call functionality blocks over 90% of calls from spam callers, auto-dialers, and telemarketers, and stops robocalls from getting through to your company’s employees.

Advanced Security

Finally, the vendor has deployed a multi-layered, comprehensive security system that includes features such as intrusion detection, encryption of confidential data in transit and at rest, and audited access controls based on employee role.

Product Features

Pricing

Essential Plan 

• From $500/month

For Marketing Teams

• Basic Call Tracking

Conversation Plan 

• Contact the vendor for pricing

For Marketing or Sales Teams

• Advanced Call Tracking
• Speech Analytics

Enterprise Edition adds:

• Enterprise Assurance
• Success Assurance
• Advanced Speech Analytics

Media Plan 

• Contact the vendor for pricing

For Marketing Teams

• Advanced Call Tracking
• Omnichannel Analytics
• Data Integrations

Enterprise Edition adds:

• Enterprise Assurance
• Success Assurance
• Advanced Omni-channel Analytics

Ultimate Plan 

For Marketing or Sales Teams

• Advanced Call Tracking
• Speech Analytics
• Omni-channel Analytics
• Data Integrations
• Audience Targeting

Plus:

• Enterprise Assurance
• Success Assurance
• Advanced Speech Analytics
• Advanced Omni-channel Analytics