Mailshake is a simple email outreach and sales engagement software. Their 60,000+ users choose Mailshake to generate leads, build relationships, and promote content. They value the unique attributes, characteristics, and perspectives that make each person who they are and what they bring to the table in making their company as strong as it can be. They know diverse individuals working together build better products and a better overall company.
“Our clients say, ‘Oh, we need to tell them a lot of things.’ So I’ll create a version that makes our client happy, but then I’ll create a two-line or three-line version as well and A/B test them. Often, the shorter email is the one that receives more responses – which is the point at which our clients start trusting us implicitly.”
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