MadKudu is an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. With MadKudu, they use data, science, and an innovative playbook to do things like identifying the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.
"Using MadKudu’s predictive Customer Fit for lead routing was a no brainer. It increased our ability to send the right leads to Sales dramatically."
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