Madison Logic Review

Overview

Madison Logic empowers B2B marketers to convert their hot accounts more quickly by finding and interacting with key decision-makers in the purchaser journey. The company’s ActivateABM is an account-based marketing solution that aligns marketing and sales with integrated journey optimization and buyer insights to make all interactions meaningful and engaging. This firm operates offices in four nations in three continents to efficiently serve its international customer base.

ActivateABM empowers marketers to include both outbound and inbound tactics that boost product awareness and improve account penetration at all phases in the purchaser journey. This platform utilizes content, actionable data, and technology to accelerate the purchaser journey at all stages.

Benefits

Benefits of ActivateABM

Determine Your Target Accounts

The vendor leverages their vast database of more than 500 million B2B buyers to uncover decision makers and accounts that are interested in your products.

Engage Promising B2B Prospects

Engage important decision makers with relevant content and creative. Launch content syndication and digital advertising campaigns on multiple channels.

Optimize and Convert

Constantly optimize the purchaser journey by customizing digital content and advertising to purchaser stages. Adjust your campaigns based on real-time buyer insights and performance metrics.

Measure Key Metrics

Measure the impact of your content syndication and digital advertising initiatives against your revenue goals and top accounts.

Align Stakeholders

ActivateABM empowers your sales and marketing teams to collaborate effectively on the shared objective of converting leads and prospects.

Integrate with the MarTech stack

Finally, the platform integrates with the CRM, marketing automation, and other solutions and data utilized by your marketing unit.

Product Features

Pricing

Pricing details of ActivateABM are not available on the product website. Contact Madison Logic to get accurate pricing info.