Lytics’ customer data platform (CDP) empowers enterprises to automate individualized marketing experiences. This solution is utilized by numerous tech, banking, consumer goods, media, and retailing brands to implement one-to-one marketing initiatives that are welcomed by their customers.
The Lytics CDP links consumer data from multiple sources such as known and anonymous profiles, unstructured and structured data from tools, and other events and interactions from the support, sales, and marketing stack databases. Then, it creates behavior-rich customer segments, for example, coupon lover, active on mobile, likely to churn etc. Marketers can sync these consumers segments with their marketing tools such as content optimization, email marketing, ad retargeting, website personalization, and others to reduce inefficiencies and improve the results of their campaigns.
Lytics utilizes a graph database in which customer info is unified into identity profiles. It is a flexible graph that matches identities from any combination of exclusive identifiers. Plus, new info is continuously added and linked, never merged destructively. You can keep progressive profiles of each visitor over time and update it with data from all engagements. The prospects may be first-time website visitors or engaged customers online or in real life.
The platform applies data science to all types of marketing content, automatically scanning and categorizing videos, images, articles, and web pages into different topics. The software’s natural language processing engine understands the content and applies this knowledge to each customer interaction. You can instantly learn which topics a customer in interested in, without tedious tagging efforts or complex management.
Lytics offers s set of behavioral scores that recognize specific elements of consumer behavior, such as frequency, intensity, and momentum. This allows marketers to make their campaigns more relevant to customer needs. The scores are updated in real time using data from each customer interaction. This feeds up-to-date insights that assist marketers to decide who to target and which strategies to use.
You can create intelligent segments based on combined consumer data from all sources, including offline and online systems. Lytics presents actionable, consumable, and useful behavioral segments such as at-risk customers, binge users, power users, and more. You can utilize the intuitive audience builder feature to combine the segments with your own rules.
Lytics offers pricing information on request. Contact the vendor to get your custom quote.
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