“This partnership is the first step for Magnum ice cream to establish its new brand signature “True To Pleasure”. In today’s world, too often, people are holding back from being true to who they are and what they love to do because of the fear of being judged by others. But at Magnum we believe that the very best pleasures only come when we feel free and liberated to let go and indulge fearlessly in the moment. We want to inspire people through creative expression to overcome the fear of judgement and be true to pleasure.”