Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. They make a life long meaningful relationship between people and brands. They believe when you create human value, you create value for your clients. That’s why an impressive number of the world’s most valuable brands work with Leo Burnett. Clients share their purpose centered approach and, like them, they know that agencies don’t create great brands.
“Through music and audiovisual content we hope to immortalize a spirit of strength and union that Mexicans lived through after the massive earthquake. ‘Este espíritu’ is a hymn that Corona would like to share with the land that let it be born.”
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