Lodgify is focused on building direct channel technology that empowers vacation rental owners and property managers to create a professional website and grow direct bookings free from commissions. The company, which has been featured twice in Wired's 100 Hottest European startups list, has raised a total of $7.3 million in venture capital to date. They are an international team of more than 50 people and their HQ is based in Barcelona City Center.
“We thought that rather than hiring someone to build us our website, because that can get really expensive, we’d look for an easy-to-use solution and try to build it ourselves. We also weren’t sure how much income our new business would provide, so we needed something that wouldn’t leave us on the rocks but at the same time, would allow us to create a ready-to-book professional website.”
“To improve our online visibility, we post frequently on Facebook and Instagram, as well as blog on sites such as Houfy.com. This is an owner and traveler-oriented platform which encourages everyone to book direct, cut out the middleman and save guests booking fees while guaranteeing one-on-one owner service. Communicating freely with guests is key to building trust and increasing bookings.”
“Build a good team around you; you will need to call on a plumber, electrician, handyman, etc., quite regularly and usually when it’s an emergency! Engage with others in your community who are better at things than you, such as social media or styling.”
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