Upland Localytics is a leading mobile app analytics and marketing platform. They give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Their secret sauce is in the data. They use all the data surrounding your app, your users, and how they interact with your brand to deliver highly targeted and personalized engagement, including app and web push, in-app, app inbox and location-based campaigns. They then use digital intelligence to optimize your ability to deliver hyper-personalized campaigns that make your customers love you more with every experience.
"With a rapidly scaling business and user base, we urgently needed to improve the efficiency of our data processing and analysis, and to future-proof our data infrastructure for continued growth. Localytics Direct Access allowed us to scrap a large bulk of the high-cost ETL process we were managing, enabling us to reallocate our time and resources. We’re now able to focus on analyzing the data and communicating the insights, rather than maintaining a snowballing data lake. This lets us do more of what we’re best at: personalizing content for our users."
“Localytics stood out fromthe pack because we couldeasily track all of our appdata and create any reportwe wanted. The ability foranyone on our team tocreate new funnels andsegments from any eventin the app, right in thedashboard, made a realdifference for us.”
"Localytics Funnels takes the guess work out of what is and isn’t working in our conversion process. The insights we gain through Localytics enable us to improve our app, optimize our advertising strategy, and increase conversion rates."
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